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Selasa, 03 Maret 2015

UK should begin decriminalising drugs, say Richard Branson and Nick Clegg


Virgin founder and deputy prime minister argue that ‘war on drugs’ has failed and urge UK to follow Portuguese example
A drug dealer poses with cannabis products as he waits for customers in downtown Lisbon.
A drug dealer poses with cannabis products as he waits for customers in downtown Lisbon. Photograph: Francisco Seco/AP
Sir Richard Branson and Nick Clegg are urging the UK to begin decriminalising the use and possession of almost all drugs, following the example of Portugal.
The Virgin founder and deputy prime minister are to address a conference on fighting drug addiction on Wednesday, and in a Guardian article they argue that the “war on drugs” has failed.
“As an investment, the war on drugs has failed to deliver any returns,” they write. “If it were a business, it would have been shut down a long time ago. This is not what success looks like.
“The idea of eradicating drugs from the world by waging a war on those who use them is fundamentally flawed for one simple reason: it doesn’t reduce drug taking.
“The Home Office’s own research, commissioned by Liberal Democrats in government and published a few months ago, found there is no apparent correlation between the ‘toughness’ of a country’s approach and the prevalence of adult drug use.
“This devastating conclusion means that we are wasting our scarce resources, and on a grand scale.”
Branson has always made a point of not endorsing party politics, but is willing to endorse specific campaigns, and as a member on the global commission on drugs policy has called for an international rethink on drugs laws.
In their article, they argue: “The status quo is a colossal con perpetrated on the public by politicians who are too scared to break the taboo.”
Portugal decriminalised all drugs at the turn of the century. In the nearly 15 years since, the country has seen drug abuse drop by half, with the money previously spent on prohibition enforcement spent instead on reconnecting drug addicts with society.
In Clegg’s clearest endorsement of the Portuguese experiment, they say: “We should look to Portugal which removed criminal penalties for drug possession in 2001.
“Portugal’s reforms have not – as many predicted – led to an increase in drug use. Instead, they have allowed resources to be re-directed towards the treatment system, with dramatic reductions in addiction, HIV infections and drug-related deaths.
“Drugs remain illegal and socially unacceptable, as they should be, but drug users are dealt with through the civil rather than the criminal law.
“Anyone who is arrested for drug possession is immediately assessed and sent for treatment or education. If they fail to engage, they have to pay a fine.”
Portuguese citizens are allowed to purchase and possess 1g of heroin, 2g of cocaine, 25g of marijuana leaves or 5g of hashish.
They write: “The Portuguese system works, and on an issue as important as this, where lives are at stake, governments cannot afford to ignore the evidence. We should set up pilots to test and develop a British version of the Portuguese model.”
But the Centre for Social Justice, a charity closely associated with the work and pensions secretary, Iain Duncan Smith, claimed charities on the front line in the struggle against drug addiction are opposed to decriminalisation.
In recent CSJ research, nearly three-quarters of charities surveyed were concerned about the effect cannabis use had on their clients and families. More than half (56%) felt the decriminalisation of cannabis would lead to an increase in its use. Less than a quarter (23%) thought it would not.
Commenting on the findings, Christian Guy, director of the CSJ, said: “Drug addiction is ripping Britain’s poorest communities apart. Our network of 300 front-line charities sees this on a daily basis.
“Many are right to be worried that liberalising cannabis laws will lead to more people taking drugs and developing harder use.
“Politicians need to listen to these experts. They are the people who witness the devastating impact of drugs in our poorest neighbourhoods day in, day out.”

The @realmadrid account is the first sports club profile to reach this figure.

Twitter 15 Mill
Real Madrid have reached 15 million Twitter followers on their account in Spanish @realmadrid. It is the profile belonging to a club or sports institution that has the most worldwide followers, with 600,000 more than the second most popular account and 1,700,000 more than third place.

Real Madrid joined Twitter in May 2008. Since then, @realmadrid has tried to provide minute by minute information on the team, strengthening bonds between Spanish speaking Madrid fans throughout the world. Last summer, it became the most popular profile of any sports club and now it is the first to reach 15 million followers.

@realmadrid is the first place to announce the starting lineup before each match, as well as providing live coverage of games, the most important club notices and the best images, screen savers and videos. Also, last year, followers were able to participate in digital discussions with members of the first team, find out about interesting promotions from club members and show their passion for the Whites through different initiatives.

Real Madrid has a presence on Twitter with six other profiles:@realmadriden, which provides information in English;@realmadridarab, in Arabic; @realmadridjapan, in Japanese;@RMBaloncesto@lafabricarm, which covers the latest reserve team news, and @Fun_RealMadrid, which provides information about worldwide Real Madrid Foundation activities.

Real Madrid won the nine games that they played in the league, the Euroleague and the Copa del Rey.

Barcelona - Real Madrid
Real Madrid had a perfect February. Nine wins from nine games from three in the league, three in the Euroleague and another three in the Copa del Rey, including the final that they won against Barcelona. A demanding schedule in February meant that Madrid played a game every 3 days. There were four home games and five away games, in which they scored a spectacular average of almost 90 points per game (89.3).

In the league they beat Gipuzkoa Basket 86-70 (on the 1st) and Fuenlabrada 86-69 (8th) at the Palacio and beat Valencia Basket away by 87-99 (15th). In the Euroleague Top 16 they beat Barcelona at home by 97-73 (5th), Zalgiris in Kaunas by 71-88 (12th), and Red Star at the Palacio by 85-61 (26th).

Copa del Rey
Three games in three days were added to an already busy schedule between the 20th and 22nd February. Real Madrid defeated CAI Zaragoza in the quarter-finals 86-78 (20), one day after they beat Fiatc Joventut, reaching 100 points (83-100) and the 22nd will be another date to remember for Madrid fans as they crowned champions for the 25th time in the club's history after beating Barcelona in the final (71-77).

Real Madrid are the first team to reach this figure from the sides in Spain, England, Germany, Italy, Portugal and France.

Elche - Real Madrid
Real Madrid face the visit to Athletic having managed ten wins away from the BernabĂ©u. The Whites are the only side from the six best European Leagues to have reached the figure this seasonAfter Madrid, Barcelona and Benfica are the teams with the most away wins (9).

Ancelott's side are very close to surpassing their away tally for the 2013/2014 La Liga season: 11 wins, 38 points and 41 goals. In the current campaign, they have notched up 30 points and have also stood out in terms of attacking, with 39 goals.  

He is the first player to achieve this in the history of the Spanish top flight.

Real Madrid - Villarreal
Cristiano Ronaldo is hitting tallies that are unprecedented in the history of football. This weekend, he became the first player in La Liga to reach 30 goals in five separate seasons. What's more, the Portuguese has achieved the feat in consecutive campaigns: a record that was almost unthinkable until his arrival at Real Madrid.

The only season at the Whites in which he has finished below this figure was his first with the club. In the 2010/11 campaign he scored 41, with his 30th goal coming against Barcelona on matchday 32. The following year, in 2011/12, he claimed his largest haul so far: 46. That season he hit the 30 mark on matchday 25, just as he did this term, in a match against Espanyol.

Two stunning goals
In 2012/13, Cristiano brought up 30 goals courtesy of a terrific free-kick at San Mamés on matchday 31, the Portugal star going on to end the La Liga campaign with 34. And last season, in which he won the Pichichi trophy with 31, he picked up number 30 on matchday 35, thanks to a spectacular effort from outside of the area against Osasuna.

Ed Sheeran covered 'Dirrty' because it's 2002 again

Ring the alarm, Ed Sheeran's throwin' elbows.
We've all been waiting for Sheeran to embrace his "grown up" phase, and here it is. The singer covered Christina Aguilera's 2002 hit "Dirrty" for BBC Radio 1's Live Lounge and turned it into a soulful, acoustic guitar piece that was oddly pleasing to the ears.

Christina Aguilera does a spot-on impression of Britney Spears singing

Wait, is it the '90s again?
Christina Aguilera and Jimmy Fallon took turns doing musical impressions of famous singers on Monday's Tonight Show. Christina tried her hand at Cher and Shakira, during which she sounded mostly like herself, but her Britney Spears impression? Spot on.
Guess X-Tina spent a lot of 1998 listening to "Baby One More Time" — much like the rest of the world.

The “Shark Tank” Effect On Apps


Sitting at the top of the iTunes App Store for the fourth day in a row and counting is Scholly, another one of the many mobile applications that found its way onto the national stage by way of ABC’s popular TV pitch competition Shark Tank. The show now has a history of being able to move the market when it comes to turning apps that would otherwise be also-rans into mobile hits – at least in terms of visibility and downloads, if not user sentiment or long-term success.
Scholly, for example, is being slammed by a number of one- and two-star reviews from consumers who downloaded the app because they saw it on TV and thought it would be useful – especially considering the fight it caused among Shark Tank investors, leading several to walk off the set. But many users soon discovered that the app still had a number of bugs and, in some cases, pointed to outdated information.
In case you missed it, on the most recent episode of Shark Tank, co-founder Christopher Gray introduced his app Scholly as a way for prospective college students to seek out scholarships and grants. The app scours the web for this information and aggregates its results, though in a fairly unadorned user interface. Many complain that the app isn’t really offering much more information than a number of competing websites already do today, and, in fact, the limitations of a mobile interface is actually an inconvenience since the app doesn’t save your place, and you can’t open tabs like you could in a web browser.
In other words, it’s clear that while Shark Tank can drive traffic in droves, it’s not a proven quality filter.
More importantly, perhaps, the exposure that the show provides, while definitely resulting in a sizable bump in app downloads, doesn’t always mean the company will win in the long run.
In fact, when looking back on a number of past apps that have popped up on the show over the years, it’s apparent the results from being on Shark Tank vary beyond their initial boost.

Scan Hangs On Beyond Its Shark Tank Bump, Sells To Snapchat

Scholly is hardly the first to reap the benefits of a national TV appearance on the show, which features investors Mark Cuban, Lori Greiner, Daymond John, Robert Herjavec, Kevin O’Leary and Barbara Corcoran listening to startup pitches and then choosing to pass or invest, often at steep prices.
Following a 2013 appearance from a company called Scan, a QR code scanner, the app shot up to #1 on the App Store’s Utilities list, and climbed to #25 in Paid Apps on iTunes. Before the show, it was ranked #150 Overall, and #5 in Utilities.
The app didn’t earn an investment on the show, but founder Garrett Gee enjoyed the exposure and he actually closed on $7 million the day before the episode aired. (Gee also cleverly “hacked” Shark Tank by using a QR code in his demo that sent users to his website.)
Today, the app is still holding its own following its sale to Snapchat for $14 million in cash, $3 million in restricted stock units and $33 million in Class B common Snapchat stock. It remains a top 10 app in the Utilities category, over a year after its Shark Tankdebut. Though it has fallen further in the Overall rankings over the past several months, to keep a top 10 position in any iTunes category is a struggle that being on a TV show alone doesn’t solve.

But Even “Hot” Shark Tank App Companies Can Fade In Time

Meanwhile, one of the more popular apps that proved the show’s abilities to push startups into the App Store stratosphere was Cycloramic, a sort of gimmicky but fun app that used the iPhone’s vibration function to turn itself around while taking a 360-degree photo.
As soon as the segment aired, creator Bruno Francois said the app began seeing tens of thousands of downloads in a matter of minutes, and, within the hour, reached 100,000 new installs.
Since its appearance on the tank a year ago, the company released a new versiondesigned for the iPhone 6 whose round edges made its earlier trick where it stood upright and rotated impossible. (The new app uses the iPhone charger for the base instead.
Remarkably, the Shark Tank-promoted app still remains decently ranked, all things considered. It maintained a position in the top 50 “Photo & Video” category on the App Store all last year and in the beginning of 2015, only more recently dropping below the top 100.
Unfortunately for Cycloramic, however, it seems that Shark Tank investors may have overvalued the company’s potential to move beyond what could end up being a one-hit wonder. Its latest version for the iPhone 6 is not doing as well, ranking #1315 in the “Photo & Video” category these days.
In addition, the company’s spinoff into selfies, with selfie360, is faring little better. (#621 in Social Networking, and not ranked elsewhere – meaning it’s ranked lower than #1,500, according to App Annie’s data).
When Shark Tank’s Bump Isn’t Enough
Another app company that got a bump from the show was VerbalizeIt, a human-powered translation service that popped up on the show in spring 2013. 72 hours after its segment, the app had 20,000 new customers and daily revenue tripled. (The app said yes to an O’Leary investment on the show, but after airing turned him down.)
However, co-founder Ryan Frankel told The WSJ in October 2014 that, despite the national visibility, the app still didn’t hit the numbers it needed to be a consumer success. It instead raised a seed round of $830,000 to move into the enterprise market, the paper noted.
The app has since been pulled from the iTunes App Store. It’s dead.

When Shark Tank Investors Pass, Bump Can Be Minimal

For app makers going on Shark Tank, they don’t have to score a deal – or even be liked by investors – in order to get the initial App Store boost. But it may help sustain the boost, it seems.
For instance, a personal security app called EmergenSee saw hundreds of thousands of downloads in the 12 hours after the show aired, and had to add extra servers to handle the traffic.
The app hit #20 in the Lifestyle category following the show, but crashed in the rankings soon after – indicating that the show’s audience is at least somewhat influenced by investors’ opinion on the matter. While Scholly was fought over by investors, EmergenSee was dismissed – and App Store rankings reflect that sentiment in terms of consumer downloads, too.
(With EmergenSee, investors didn’t care for the app’s business model, and weren’t thrilled with the company’s decision to use outsourced developers. Perhaps the audience agreed?)
The EmergenSee app is today ranked lower than #1,500 in all categories, says App Annie. In other words, it’s also effectively dead.

App Goes From Shark Tank To $14.5M Exit

The biggest app success story from the show, however, is that of photo book maker Groovebook. The mobile app lets users build super-cheap photo books using photos stored on their mobile phone.
After its TV appearance in January, the app grew to over a million downloads and saw more than 200 million photos uploaded. GrooveBook had acquired over 18,000 subscribers in the 8 months before the show, but then grew its business to 500,000 paid subscribers after the show aired, the company said in a later update.
Groovebook then went on to make history as the first app appearing on Shark Tank to exit to a publicly traded company, when Shutterfly acquired it for $14.5 million in November 2014.
While an exit like this is certainly notable, it’s worth pointing out that Groovebook’s app wasn’t entirely a runaway success. Its Shark Tank debut in January 2014 pushed it nearly into the top 5 in the hyper-competitive “Photo & Video” category on iTunes at first, but throughout the year, the app’s growth fluctuated wildly in the Overall rankings and it floated in and out of the top 100-150 in the “Photo & Video” section – a decent, but not breathtaking, showing.
The above are only some of the many apps that have appeared on the show over the years. However, if there’s any larger takeaway from the results of this sampling it’s that the show’s ability to provide exposure is certainly beyond question, but its ability to transform apps from unknowns into lasting businesses is definitely not a given.

Pebble Time Smashes Through $6.5M On Kickstarter In Half A Day


Early this morning, we noted that the Pebble Time — Pebble’s new color e-ink 
Early this morning, we noted that the Pebble Time — Pebble’s new color e-ink smartwatch — had smashed through its $500,000 goal in an absolutely preposterous seventeen minutes.

We don’t generally do play-by-play updates on Kickstarter campaigns, but this one is a bit too crazy not to note. The Pebble train just won’t stop.

Nine hours after the launch of the campaign, Kickstarter is still vacuuming up cash at an absurd rate. It now sits at $6.5 million, earning it a spot in the Top 5 most funded projects to ever hit the site.

The only projects that have pulled in more? The Ouya console ($8.5M), The Oatmeal’s Exploding Kittens card game ($8.7M), the original Pebble ($10.2M), and the Coolest cooler ($13.2M). All of those had a month-plus to earn their totals; the Pebble Time has joined their ranks in half a day.

Pebble’s repeated success on the platform has started something of a debate, with some arguing that they’re too successful to turn to a crowdfunding site. “It’d be like watching Bill Gates, Mark Cuban and Warren Buffett panhandling on the streets of Seattle”, writes Daniel Cooper on Engadget.

But is that really Kickstarter’s problem to solve? Where does one draw the line? What makes a company too successful for Kickstarter? Public perception? Should having a successful Kickstarter and going on to find retail success prevent you from returning to the well? Or should we let people vote with their wallets and stop romanticizing Kickstarter as something that it’s not?

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Shadow of Mordor


Download Shadow of Mordor Full Version

Description Of This Game

" Middle-earth : Shadows of Mordor " - a game of new generation , the events that take place in the famous Middle-earth. You will find a fascinating story of revenge and redemption. Played the role of Ranger Talion , whose family was killed at the hands of the servants of Sauron. Talion himself did not escape the cruel fate , but the Spirit of vengeance brought him back to life and gave supernatural powers . Now returned from the dead Ranger will go into the depths of Mordor , to fulfill the oath and destroy those who destroyed his life. Over time, it will reveal the truth that for the Spirit brought him into the world, he learns about the rings of power and fight with your enemy . Each opponent who met the player will be unique - with its own characteristics , strengths and weaknesses ." Middle-earth : Shadows of Mordor ," mind you , responds to your decisions and adapt to them. Here , each player will live his own - unique - adventure.

InformationGeneral information:
Release Date : September 30, 2014
Genre : RPG, Action Games , Adventure Games
Developer : Monolith Productions, Inc.
Publisher : WB Games
Language : Russian / English / French / Italian / German / Spanish / Polish / Brazil (Portuguese)
Language{Voice Set} : English / French / Italian / German / Spanish / Brazilian (Portuguese)
Subtitle Language : English / Russian / French / Italian / German / Spanish / Polish / Brazil (Portuguese)
Version of the game : v1951.6 ( 18 February 2015 )
Platform : PC (Steam)
Publication Type : License
Tablet : Is present (FTS | ALI213 | 3DM | CODEX | SKIDROW)

 Screenshot Gameplay




System Requirements

Operating System : Windows 7 / Windows 8 (64 -bit)
Processor : Intel Core i7-3770, 3.4 GHz | AMD FX- 8350 , 4.0 GHz
Memory : 8 GB
Video Card : NVIDIA GeForce GTX 460-660 | AMD Radeon HD 5850-7950
Sound card : compatible with DirectX 11
Free space on hard disk : 55 GB 

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Paranormal Activity: The Marked Ones


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IMdb              : 5.1
FORMAT        : Mkv
CODEC          : X264
GENRE           : Horror
FILE SIZE       : 2.66
RESOLUTION : 1920x1080
FRAME RATE  : 23.976 fps
LANGUAGE     : Eng/Latino
RUNTIME        : 101 mins
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Samsung Galaxy S6


It looks like Samsung is finally dispensing with its tradition of faux leather, plastic backs for its Galaxy S range.
That’s according to the teaser image above from T-Mobile — spotted by The Verge — which gives us the clearest glimpse yet of the Galaxy S6, the phone that Samsung is expected to announce next weekend at Mobile World Congress in Barcelona, Spain.
The Korean company has notably introduced two metallic-bodied devices this year — the Galaxy A3 and Galaxy A5 — so it wouldn’t be a huge surprise to see that part of the design make its way into its latest flagship. Certainly, the plastic backs have gained few supporters since they make the build of Samsung’s phones feel somewhat cheap.
Samsung has already hinted that the Galaxy S6 will be curved, and that seems to be pretty certain at this point. This teaser again suggests that the model will take on the curved edge of the experimental Galaxy Note Edge, but on both sides of the phone. It isn’t clear whether a curved version will be offered alongside a regular version of the phone — as is the case with the Note 4/Note Edge — or whether this is the only version of the Galaxy S6.
Two versions wouldn’t be a huge surprise, particularly given that there’s little evidence that curved screens are something that consumers particular want, or indeed need. Apple sells two different sized versions the iPhone 6, and Samsung has long released multiple versions of its phones to suit different tastes and budgets. The Galaxy S5, for example, is available in Active, Zoom, and Mini versions.

Line Of Sight


You’ve probably heard that the FAA proposed its rules for commercial drones last weekend. There’s some good and some bad in those rules. The good thing is that drone startups finally know what kind of rules they will operate under once they are codified in the next year or so. The bad: many of the most interesting use cases for drones, including drone delivery, will be unfeasible under these rules.
The FAA rules are pretty lenient in that you only need to pass a knowledge test, register your drone and stay under 500 feet. The proposed fees are pretty reasonable, too. But — and this is the deal breaker for many: your drone can only fly within your line of sight (or that of an observer). Now you may think: what if I set up cameras and keep an eye on the drone that way? Well, that isn’t going to work either, because the FAA clearly states you (or your observer) have to be able to see the drone with your own eyes — not even binoculars are allowed. This means you can inspect an antenna tower with your drone, but there’s no way Amazon or Google can fly a delivery drone this way.
Now the good thing is, as the FAA clarified later in the week, drones can to fly autonomously and that alone opens up lots of use cases in crop monitoring, surveying and other areas.
The reaction from the drone industry to these new rules has been pretty positive overall. But not everybody agrees, of course. Amazon’s vice president of Global Public Policy Paul Misener told us last week that he believes that “the FAA needs to begin and expeditiously complete the formal process to address the needs of our business, and ultimately our customers.” Otherwise, he noted, Amazon is “prepared to deploy where we have the regulatory support we need.”
One thing to remember is that the FAA is clearly aware that the line-of-sight rule isn’t ideal for many potential drone use cases. The agency argues that the safety concerns it has currently outweigh the benefits. Still, the FAA noted that these rules could change over time, especially as obstacle avoidance technology becomes more dependable.
For now then, the FAA’s rules finally provide the industry with the certainty it needs to move forward. It’s not ideal, but it’s significantly better than many expected — just don’t expect a TacoCopter to deliver your favorite burrito to you within the next few years.

Gemalto Claims Its Products Are ‘Secure’ In Response To Reported NSA Hack


Gemalto, the SIM card maker that reportedly had its encryption keys stolen by the NSA and GCHQ, has claimed that its products are secure, despite apparent leaked NSA documents suggesting otherwise.
The Amsterdam-based company is putting on a brave, if defiant, face. In a statement issued today, it said initial investigations showed its products to be secure:
Initial conclusions already indicate that Gemalto SIM products (as well as banking cards, passports and other products and platforms) are secure and the Company doesn’t expect to endure a significant financial prejudice.
We’ll know more about those exact findings on Wednesday. The company has scheduled a press conference in Paris starting at 10:30 am local time that day, at which it will discuss its full investigation in more detail.
Gemalto reportedly produces over 2 billion SIM cards per year and works with more than 600 operators worldwide. The company admitted last week that it was unaware that British and U.S. spying agencies had penetrated its encryption, potentially allowing them to access information from millions of mobile users who have its SIM cards in their phones.
The Intercept, the news organization run by Glenn Greenwald and backed by Pierre Omidyar’s First Look Media, broke the news last week based on leaks from NSA whistleblower Edward Snowden.
The report, and others that followed it, prompted a backlash from Dutch PMs, who demanded further details, while privacy advocates weighed in on the importance of the leak.
Speaking to TechCrunch last week, the Electronic Frontier Foundations’ Mark Rumold said the disclosure was “incredibly significant.”
“NSA and GCHQ basically have the keys to decyrpting mobile communications anywhere in the world, even without the participation of local communication carriers (which, even if not much, acts as some check on intelligence agency behavior). It’s the equivalent of these agencies having printed doorkeys for the front doors to millions or even billions of homes around the world, just in case they one day decided they needed to get in. Frankly, people should have no faith in the security of global mobile communications,” he added.
Gemalto may want to believe it can move on, but its business is already showing signs of issues. Australia’s telecom operators are investigating the revelations, and may order a mass recall of SIM cards in response to security concerns.
Mud sticks, and you’d imagine that it will take more than a self-prescribed ‘all clear’ from the company’s internal report to remove the doubt that will exist in the minds of the industry and consumers.

Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business


Main Street Hub, a company that helps mom and pop businesses run social media marketing, customer relationship management (CRM) and marketing automation recently announced it has received $20M in debt financing from Silicon Valley Bank.
The company has raised a total of $40M. The most recent funding before this announcement was $14M in Series B in January, 2014. It has 6000 subscribers who are paying an average of $350 per month using a tiered pricing model, according to company officials.
Most small business owners are swamped just trying to keep their businesses running. They have little time to deal with modern online marketing or monitoring their Yelp page reviews. That’s where Main Street Hub comes in.
For a monthly fee, Matt Stuart, co-CEO at Main Street Hub says his company does all the heavy lifting across online channels for these businesses. “We deliver a combined product using existing communication channels including marketing automation, CRM, social media, reputation management and mobile, web and email marketing,” Stuart explained.
main street hub mobile
Stuart likens his company to the old Yellow Pages customer representative, who used to call on the store owner and handle all their marketing through a Yellow Pages ad. Today, potential customers are online and Main Street Hub is trying to help get those customers into the store, just as the Yellow Pages did back in the day.
Using a combination of data, content and human customer support, Main Street Hub works directly with subscribers to help bring people into their shops, the goal of every small business owner. They describe their content library that the company has built up over the last five years as “informative, funny or engaging in some way.”
“We help you acquire new customers by reaching out to nearby consumers who are expressing a need online for something you offer,” Andrew Allison, the other co-CEO told TechCrunch.
As Allison points out, a lot of small business web sites are dated and not terribly useful. Main Street Hub sends potential customers to a modern looking landing page. For instance, if someone expresses a desire for a local restaurant for lunch on Twitter, Main Street Hub is watching and will respond with a link to the business website, tuned for whatever device the person happens to be using.
If the customer checks in, leaves a review on Yelp or a comment on Twitter (or takes another online action), it sees that too and may respond on behalf of the business, as appropriate.
Main Street Analytics
There are marketing automation tools like Marketo and Eloqua, but these tend focus on larger businesses, whereas Main Street Hub is entirely focused on small ones. It does count chains and franchises among its clients, but even then the focus is at the store level, Stuart explained.
The founders began what became Main Street Hub when they were students at Stanford Business School. The original business helped people find local car mechanics online, before they pivoted to Main Street Hub. They ran the business for a year from 2010 to 2011 in San Francisco before moving to the current headquarters in Austin. At the time of the move, the company had 11 employees. Today it has 470.
Main Street Hub hopes to use the big influx of money to continue to expand the business, and is looking to add 300 people to the Austin and New York City offices in the next year, including tripling the size of the engineering and product teams.
Product photos courtesy of Main Street Hub.

what’s on the menu at London fashion week


Serving in style: waiters at the Marc Jacobs show. Photograph: Elliott Cole

The last thing one expects to hear when discussing the willowy guests at London fashion week is that they are partial to cheese toasties. But Bertie de Rougemont, a caterer whose clients range from Chanel to Louis Vuitton to Prada, knows this to be true.
Catering for the fashion industry, he says, “is about a state of mind. People might be on an extremely low-carb diet, but when they’re being served NominĂ©-Renard Blanc de Blancs champagne and toasted cheese sandwiches with black truffle, it’s that moment that is important.”
As the founder and managing director of Cellar Society, de Rougemont is the best-known caterer in the fashion industry (he also served the food at Kate Moss’s wedding), so he knows his caramelised onions.
In general, he says, fashion catering tends towards “chic, understated and minimalist. You don’t worry about how full people are. You worry about how things are presented, how they are served.”
“If you are launching a new Ford Fiesta, you are thinking about how to fill the bellies of rotund car dealers. Fashion is a bit more complex. You are always thinking about doing things in a manner that people might not expect. Sometimes, that is street food – particularly for hip, younger brands. Sometimes, it is an exquisite ethereal creation that is so beautiful that you feel guilty eating it.”
In: cucumber soda.
 cucumber soda. Photograph: Alamy
The big brands from Italy and France, he says, “will almost always want menus that reflect their history and heritage. Fendi, for example, would never serve a shepherd’s pie. Hackett is much more about seasonal, locally sourced British ingredients – it would never, ever serve risotto. All of Stella McCartney’s food is vegetarian and 100% natural and always has been. Prada is about simplicity [de Rougemont was responsible for the lilac duck egg and soldiers at Prada], elegance and an absolute lack of pretentiousness.” He believes these details are noticed by the fashion crowd, who tend to be sensitive to nuance. Given that the fashion editor gossip after Prada’s last show – where chunks of dark chocolate were served on toast – was as much about the food as the clothes, he’s probably right.
“Catering is part of the bigger picture in fashion – part of the image of the brand and the collection,” he says. “If that season is all about water, it would be inappropriate for us to serve mini-burgers. Likewise, if the collection was about the forest, it would be strange for us to serve spoons of raspberry air.”
Lilac egg and soldiers at Prada
Instagram/Imogen Fox
And so mood boards are sent, look books are shared, colours are discussed in detail – only black and red canapes might be ordered, to match a season’s colour scheme. Fashion designers love esoteric references – and food is no exception. “We were given one tough brief about different states of mind,” says de Rougemont. “We had to try to illustrate ‘deprivation’ – which is really quite difficult to do with food – and ‘plenty’. So ‘plenty’ was all about the most perfect duck egg and ‘deprivation’ was about the empty shell next to it. I think people got it.”
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Less subtly, last season, Cellar Society staffed a party with topless bartenders and naked waiters riding white stallions. Which sounds a bit hen party until you find out that the designer in question was Rick Owens – of penises-on-the-catwalk fame – and, for fashion experts at least, the brand message starts to make sense.
In general, though, more than anything conceptual, a lot of the experience is about “serving something chic with incredibly handsome waiters who are dedicated to the happiness of the guests”.
Ah, yes, the waiters. In general, Cellar Society’s staff are “hot guys – actors and models – who also have manners and the ability to communicate properly”. Mainly, they are men, not women, he says because “men look very good in traditional waiter’s outfits”.
But while handsome men in uniforms will never go out of style, food trends come and go. So, what’s hot right now?
Avocado on toast with goat’s cheese and spinach shoots is a current winner. A tipple he thinks the crowds will go wild for this season is cucumber soda, made with freshly juiced cucumber, raw cane sugar and a bit of lemon juice passed through a SodaStream. De Rougemont also predicts big things for a black-coloured charcoal lime and lychee juice by Botanic labs. “It’s all natural fruit sugars, and the charcoal absorbs toxins. It is delicious with vodka, there’s a feeling that all the badness will disappear into the charcoal – a kind of pop-will-eat-itself drink concept that only fashion could come up with.”
Out: the cupcake.
Doug Schneider Photography/Getty Images/Flickr RM
And what is irredeemably naff? Cupcakes peaked around the time the second Sex and the City movie bombed (“although we do some lovely carrot and beetroot ones”), but the worst case scenario is serving something another brand is also dishing up. Bouches would not be amused.
If that makes fashion types sound more exacting than most then – as far as chic is concerned – they probably are. De Rougemont also notes that fashion people tend not to care if their requests are physically impossible. “L’Wren Scott,” he says, “God rest her soul, used to have us serve lunch to 150 people in six minutes, darling. It doesn’t matter if it’s possible – it’s just got to be done. I quite like that about fashion, actually.”
Still, regardless of nuance, some outsiders might find it hard to believe that fashion people would devour more than a lettuce leaf or two (and I have seen them served, with a scoop of creamed chicken, at many fashion parties). Actually, he says, there is a side of fashion that is very homely and convivial. At the launch of Liberty London Girl - AKA Sasha Wilkinson’s book - it was all about chicken pie.
But at many of the shows “guests have been from New York to London to Milan to Paris. You can’t expect them to be up for a big one every night. Sometimes it’s just about food that looks gorgeous. You know, ‘I’ll pop one tiny one in my mouth because I ate last week.’ Ha! But no, more often it’s a very, very, very small starter, a decent-sized main course and no pudding, because, by that point, people are running around being fabulous and popping out for a fag.”
“You need to understand fashion to do this,” he says. “A lot of caterers just don’t get it.”

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